Rebuilding Bechtel.com
Redefined a century‑old brand for the digital age. Led communications strategy and redesign for the global relaunch of Bechtel.com — transforming the company’s legacy website into a modern platform that reflects its people, projects, and purpose.
Behind the scenes.
When Bechtel set out to reimagine its digital home, the goal was more than a redesign — it was a reintroduction. From concept to launch, I helped shape the content vision and storytelling framework for the new Bechtel.com — a site that celebrates the company’s 125‑year history while positioning it for the next 125.
Working closely with my colleagues Lindsey McGrath and Jenna Kurman, I partnered across brand, communications, and digital teams to translate Bechtel’s Vision, Values & Commitments into a user experience that feels both timeless and forward‑looking. The result is a platform that spotlights:
Who we are – An extraordinary global team.
What we do – Engineering and building inspiring projects worldwide.
How we do it – With integrity, safety, and a lasting positive legacy.
From the site’s foundational messaging to its launch campaign, our work reintroduced Bechtel to the world — not just as a construction leader, but as a company shaping what’s next in infrastructure, energy, and innovation.
Design Methodology
For Bechtel.com, my goal was to create a digital experience that showcases how world‑class projects are made possible by world‑class talent. Every design decision emphasized Bechtel’s strength: delivering on an extraordinary scale through extraordinary people.
People-Driven Storytelling
The design highlights the experts behind every milestone — engineers, craft professionals, and suppliers — showing that Bechtel’s success is powered by the people who make progress possible.
Scalable Systems
I developed a modular, adaptable content framework that could scale across markets and project types while maintaining consistency and clarity in brand storytelling.
Dynamic Visuals, Disciplined Design
Large‑format imagery and clean layout systems create energy and motion, mirroring the precision and ambition of Bechtel’s work — making complex processes both visually engaging and accessible.
Designing for Bechtel’s DNA
By uniting themes of safety, quality, integrity, and sustainability, the design expresses the DNA of Bechtel — a company defined by its people, its values, and its unmatched ability to bring the world’s most ambitious projects to life.
