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Professional Experience

Communications Specialist, Bechtel

October 2024 - February 2026

  • Spearheaded AI integration within Corporate Communications & Marketing by implementing and training tools such as Copilot, ChatGPT, and Claude, accelerating content‑development timelines by 40%.

  • Drove global communications campaigns across five business units and aligned messaging for executive leadership, internal channels, and external audiences to reinforce brand trust, transparency, and safety.

  • Guided enterprise‑wide communications to craft clear, consistent narratives that explain complex technical work in accessible, human terms, positioning Bechtel as an innovative, trustworthy organization.

News Monitoring Specialist, Amazon

  January 2022 - October 2024

  • Operated Amazon’s 24/7 external press inbox triaging 24,000+ media inquiries per year with 99% accuracy and sub-20 minute response time.

  • Flagged and escalated 30,000+ reputation-damaging stories per year across 52+ business lines, including major cycles such as the 2022 Layoffs, Return to Office, and Andy Jassy’s Deal Book Interview with 99% accuracy.

  • Developed and implemented a company‑wide automation tool that streamlined the review of 10,000+ external speaking requests, accelerating turnaround time by 80%.

  • Directed cross-functional communications plans for major product launches, including Amazon’s AI-powered Shopping Assistant, Rivian’s Electric Delivery Vans, and AR Try-On with Snapchat, shaping narratives that strengthened brand trust and showcased innovation.

Freelance Marketing Consultant

May 2021 - January 2022

  • Performed both technical and full-scale content audits to identify Search Engine Optimization opportunities and craft unique marketing strategies to support PR, Social Media, and Email Marketing activities.

  • Secured a variety of page one positions on both Google and Bing for my clients’ target search terms using in-depth keyword research and Boolean search operators, which improved visibility by 35% on average.

  • Educated clients in the foundational elements of Search Engine Optimization and how to write optimized blog posts and press releases for their sites post-launch.

Director of Client Services, Markitors

February 2019 - April 2021

  • Founded both the Markitors’ Communication Department and Freelance Writer Network independently amidst a fast-paced company restructure and increased team size tenfold through agile training and recruitment.

  • Served as the communications leader for 40+ simultaneous accounts focused on improving clients’ SEO and Social Media presence, which increased client retention by 50%. 

  • Advised the CEO and Director of Operations through weekly L10s focused on improving company processes, adopting new software, and shaping growth strategies.

Content Marketing Manager, Markitors

August 2018 - February 2019

  • Created 40+ unique pieces of search engine optimized content weekly for clients across a variety of industries, including healthcare, law, employer branding, and more.

  • Built in-depth keyword strategies through research based on a variety of metrics, including monthly search volume, keyword difficulty, and Pay Per Click costs. 

Education

W.P. Carey School of Business, Barrett the Honors College

Arizona State University, Tempe AZ

B.S. Marketing

Spring 2018

GPA: 4.0

Reccomendations

  • Nikitha embodies our core value of "You Are Unique" in all the right ways. She's charismatic, a relentless learner, fearless, and let's her uniqueness shine on the daily. Most importantly, she has a great time... all the time. Her joy is contagious and helps lift up the people around her.

    —Brett Farmiloe, Founder of Featured.com + leading HARO (Help a Reporter Out)

  • As Nikitha’s manager, I was consistently impressed by her process-driven mindset and ability to dive deep into complex, ambiguous problems. She always approached challenges with a structured and thorough methodology, delivering well-thought-out solutions that drove results. I highly recommend Nikitha for any role that requires a sharp, dedicated professional with a knack for earning trust.

    — Kanak Jha, Global Communications & Intelligence Leader at Amazon

  • Nikitha’s deep expertise in PR, combined with her ability to innovate, enables her to create solutions that drive results. Her collaborative nature and excellent communication skills foster a productive and supportive team environment, where everyone feels empowered to contribute.

    — Mirabella Roberts, Amazon Book Publishing PR

  • Nikitha embodies insisting on the highest standard every day and is the loudest cheerleader to her colleagues' achievements. Any workplace is lucky to have her on board!

    — Lola Ayanbunmi, US RRT Lead at Amazon

  • Nikitha will stop at nothing to get quality work done, solve problems, and ensure that both internal and external stakeholders are always satisfied. She naturally stepped into a leadership role and drove the company forward with critical thinking and sheer hard work.

    — Raquel Thoesen, SEO at Tripadvisor