My Story

At the heart of every great innovation is a story people can feel.

I’ve spent my career helping organizations bring those stories to life — translating complex ideas into narratives that build trust, spark action, and create lasting impact.

From emerging startups to global innovators, my work bridges technology, storytelling, and strategy. I partner with teams to uncover the meaning behind their work and express it in ways that move both hearts and markets.

Across roles in tech, retail, and engineering, that’s been my throughline: connecting human insight to innovation.

Some of My Favorite Projects

Amazon Rufus

Shaped the identity and external debut of Amazon’s first AI shopping assistant, from naming to launch. Supported CEO  Andy  Jassy’s earnings remarks and press materials that introduced Rufus to millions.

Image Courtesy of About Amazon.

Amazon x Rivian, Electric Delivery Vans

Directed on‑site media and film strategy for Amazon’s first public reveal of its Rivian‑built electric vans — turning a Chicago launch into a global climate‑story moment.


NASA’s  Mobile  Launcher  2

Led a six‑month narrative campaign with Bechtel and  NASA, transforming complex build milestones into a story of national ambition and precision engineering.

Image Courtesy of About Amazon.

Image Courtesy of Bechtel.


Amazon x Snapchat, AR Try On for Eyewear

Pitched and secured top‑tier coverage for Amazon’s AR  Try‑On  for  Eyewear, reframing augmented reality as an everyday shopping tool

Image Courtesy of The Verge.

  • Nikitha embodies our core value of "You Are Unique" in all the right ways. She's charismatic, a relentless learner, fearless, and let's her uniqueness shine on the daily. Most importantly, she has a great time... all the time. Her joy is contagious and helps lift up the people around her.

    —Brett Farmiloe, Founder of Featured.com + leading HARO (Help a Reporter Out)

  • As Nikitha’s manager, I was consistently impressed by her process-driven mindset and ability to dive deep into complex, ambiguous problems. She always approached challenges with a structured and thorough methodology, delivering well-thought-out solutions that drove results. I highly recommend Nikitha for any role that requires a sharp, dedicated professional with a knack for earning trust.

    — Kanak Jha, Global Communications & Intelligence Leader at Amazon

  • Nikitha’s deep expertise in PR, combined with her ability to innovate, enables her to create solutions that drive results. Her collaborative nature and excellent communication skills foster a productive and supportive team environment, where everyone feels empowered to contribute.

    — Mirabella Roberts, Amazon Book Publishing PR

Let’s Connect

Interested in working together? Looking for a mentor? Let’s grab coffee or chat virtually.