Building Amazon’s External Speaking Automation Tool.
Built and launched an automation tool that streamlined 10,000+ annual speaking requests.
Identified the bottleneck, secured buy‑in, and assembled a cross‑functional team to design and deploy a system that reduced turnaround time by 80%.
Behind The Scenes.
I identified a critical breakdown in Amazon’s external speaking request system — tickets in Salesforce were disappearing, routing logic was inconsistent, and Amazonians were participating in media events without Communications support or approval. I mapped the problem, proposed a redesign, and secured executive buy‑in all the way up to the SVP of Communications.
Once approved, I led the cross‑functional team that rebuilt the tool from the ground up — reengineering complex, nuanced routing logic to handle topic sensitivity, regions, and multi‑layer approvals. I launched it across the global communications org, drove adoption, and rolled out unified policy guidance for Pan‑Amazon use.
The result: a trusted, automated system that restored clarity, accountability, and scale to one of Amazon’s most visible corporate processes.
How I secured executive Buy In.
To relaunch the tool, I wrote a two‑page brief that clearly outlined the problem: stranded tickets, lost visibility, and the operational risks of an outdated Salesforce system. The document paired urgency with clear solutions — detailing how rebuilding the tool would restore transparency, speed, and control.
Written to be immediately understood by any audience, it moved quickly up the chain — from my manager to my director, our VP, and ultimately the SVP of Global Communications, who approved the engineering resources to rebuild it.
This experience reinforced how powerful strong writing can be: clear, concise storytelling can turn complex issues into actionable priorities.
The Impact