Amazon partnered with Snapchat to launch AR Try‑On for Eyewear — a feature that lets customers virtually test frames before buying. As part of the product communications team, I helped shape the launch narrative and media strategy, targeting key tech publications including TechCrunch, The Verge, and GeekWire.

Working cross‑functionally with product marketing and public relations, I crafted press materials and story angles that framed the feature as a customer experience breakthrough — showing how augmented reality can make online shopping more personal and intuitive.

The launch earned widespread coverage and helped position Amazon as a leader in bridging emerging technology with everyday commerce — proof that innovation is most compelling when it makes the customer experience simpler and smarter.